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Top Tips on Getting Started with Facebook - The Basics

Updated: Nov 18, 2021

Facebook Image
Facebook Image

Facebook is one of the most popular social networks in 2021, and is continuously growing and evolving.

It is the world’s market leader and was the first social network to surpass one billion registered accounts, currently sitting at more than 2.85 billion monthly active users. The company currently also owns four of the biggest social media platforms, all with over one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram. In the first quarter of 2021, Facebook reported over 3.51 billion monthly (

So it makes sense for you to have a Facebook profile, and business page if you want to grow your business.

If you want to get started on Facebook and enjoy the social benefits it offers, you must sign up and get a personal profile before you can create any business page.

If you're thinking of sharing your business via Facebook, creating an effective profile is important. It's easy to go into Facebook and set up a profile that doesn't do much to reflect what you're about.

So here are some tips for Facebook beginners.

1. Be careful what you share

It's wise to exercise care when you set up your business profile. You may or may not already be on Facebook to socialise, but it's a good idea to keep your business Facebook page separate. It's also a good idea to limit who reads your status updates so that your personal news does not conflict with your professional news.

You can use Facebook's privacy settings to control who sees your updates. And remember, privacy settings aren't perfect; some cross-over is possible, so take care what you post. Some things you don't need to share!

2. Using your full name

Most business people suggest using your real, full name in your profile - another good reason to pay attention to privacy settings. But you're a business, so you want your name out there. Using your real name makes it a lot easier for people to get hold of you.

3. Your avatar

You will need to choose an avatar. Some successful business people suggest using a professional picture of yourself, but it's entirely possible to get a good photo with your home camera.

Let your "look" reflect the mood of your business (you don't want to be pictured in overalls, for example, if your business is a professional marketer; but overalls would be an excellent look for a gardening business).

If you have some photo software on your computer, you can adjust the background and so forth to construct a good avatar.

You can also use your business logo as your avatar. Various sources disagree as to which is the most effective from a business perspective, so ultimately it's up to you and what you're comfortable with. Consider your avatar's look and colours, and see if it makes an effective avatar or not.

4. Think like a client

If you were a prospective client of your business, what would you like to see on a profile? Be thorough and truthful, but keep your prospects in mind. There are some things your clients don't need to know, and other things they should know - remember, this is a business profile.

Include those aspects of yourself that coincide with your business intent.

If you want to grow your contact email list via your Facebook profile or business page, something else to consider is to offer free downloadable resources such as free printed guides and tutorials in your niche.

If you do not have the time to create resources there are a number of websites that provide done for you templates, which you purchase, and then offer them to your audience.

If you would like to know more click here.


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