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Top resources to use for Social Media Marketing & Business

Top Picks for Social Media Marketing

This is a list of some of my top resources that I use almost every day for my own social media marketing.

This list of tools will help you manage your life and your business.


If you’re not familiar with this product, let me quickly run explain what it can do for you. Canva is a simple and easy-to-use graphic design software that can help you create unique designs for various purposes on your own.

  • You can keep your brand consistent by setting colours, logos and fonts in your Brand Kit.

  • Resize your designs for any platform.

  • Schedule post in its content planner for your social media platforms.

  • Animate designs.

  • Remove backgrounds.

  • Make images transparent.

  • Have access to professionally designed, fully customisable templates.

  • Choose from over 3000 fonts, or you can upload your own!!!

This image creation tool is 100% on my top tools list. You can create images to use on Pinterest, Facebook, Twitter, your website – basically anywhere you need an image.

Google Drive

You should most definitely have some type of online file storage system that you can save your documents on, and share files with a client if need be. I mainly use Google Drive every day, however some clients prefer Dropbox or Microsoft One Drive / Teams. All thee platforms are great to share content between each other for the creation of Social Media Posts / and sharing large files and folders via a link.

Google Drive is FREE and the other platforms have different price points. You also can create documents using this platform with similar elements to Microsoft only Google is FREE. I would highly recommend this platform to any students for course work, research as Google is easy accessed on all devices and is very user friendly.

Mailchimp - Email marketing

Create beautiful, branded emails that make you look like a professional. Mailchimp is easy‑to‑use and has the tools you need to grow your business. Mailchimp has a FREE option to get you started and paid options to suit you as your business grows.


Start projects in seconds with easy-to-use templates. Trello enables me to manage multiple projects that I am working on, using different boards, setting goals and objectives all on one screen.

Trello is very user friendly, aesthetically pleasing on the eye if you like colours and graphics, or not. You can colour code your cards, use for multiple clients projects on their FREE version and this can also be viewed on multiple devices.

Trello can also be integrated with multiple platforms if required It’s more than work. It’s a way of working together. (

Start with a Trello board, lists, and cards. Customize and expand with more features as your teamwork grows. Manage projects, organize tasks, and build team spirit—all in one place.

Wix – Website Design

Wix is an amazing platform that has so many drop and drag elements that you can create a website in without learning to code. Wix is a comprehensive platform that gives you total creative freedom online. I have used Word Press, Shopify, Wix and some coding – Wix is my favourite. However I am not sure that a web designer that uses coding would agree.

With Wix you can manage your CRM, post on social media, run Facebook / Google ads, view your analytics, create automations, email marketing, open an ecommerce store, take bookings, add google maps – I mean the list is endless. Wix helps you with your SEO, has Newsletter and email marketing templates all on the one platform!!

Google Calendar

I can’t stress enough why everyone should absolutely use google and their software – namely Google Calendar. You need to have a calendar system to keep all your tasks organised. You can quickly schedule meetings, events and get reminders about upcoming activities, so you always know what's next.

You can create a new calendar for yourself and each client you work for to document your work and organise your time. You also have the option to put everything on one calendar and use a colour-code system for each client.

Google calendar is accessible on every device, you can set reminders, tasks, events, attach documents you may need to view for appointments, and change your view to your daily schedule, weekly and / monthly. And best of all it is FREE to use.

Google Calendar is designed for teams, so it's easy to share your schedule with others and create multiple calendars that you and your team can use together.

Zoho Social

This is the number 1 tool for me at the minute, although I have used Hootsuite and Buffer and they have all had their benefits. This is one of the best tools for scheduling posts to Facebook, LinkedIn, Twitter and Instagram (with the app via your phone).

The bulk upload feature is amazing. This is an all-around great tool to manage your social media on multiple platforms and also for a social media manager.

I would recommend trying them all and see what platform suits you and the needs of your business.

Facebook Built-in Scheduling

I have to say the Facebook Business Manager Platform has come on leaps and bounds, and I use this tool every day! Facebook’s scheduler also allows you to schedule posts in Facebook and Instagram – without the need to confirm in Instagram, like some platforms.

Freshbooks / Quickbooks / Sage

If you need an invoicing system in any business. You might choose from one of these 3 platforms, all 3 are easy to set up and have a nice user interface. Each one will depend on what you are comfortable with.


Evernote gives you everything you need from great note taking, project planning, and easy ways to find what you need, when you need it. This is a particularly great research resource in business, life and education. With Evernote you can browse online on your phone, PC, tablet and copy and share these notes to Evernote – keeping them until you are ready for your next project. You have the option to add more than text to your notes, including photos, files and to-do lists.

Other great and additional elements in Evernote is their Web Clipper - lets you save and annotate web pages, images, and PDFs. Evernote also works with the apps you rely on, including Google Drive, Slack, Outlook, MS Teams, Zapier, and Gmail.

This list may seem exhaustive, however you will need, love and use each one on this list if you decide to try them out. These can be used in your personal, work and in student life. Over the years they have evolved and only got better and have FREE options to get you started.

These can be used for projects, events, appointments, education, and so much more.

Please connect with me on my social media platforms and let me know your thoughts.

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